From Being Bullied to Being a Boss

Sometimes it takes challenging circumstances to make us stronger and become the Bosses and Sweet Savages we were always meant to be. Dennisha Bellinger - CEO and Founder of Pure Flawless Boutique can testify to that.


Where it All Started


"Growing up, I dealt with bullying. I was always called "fat" and made fun of because I didn't look like everyone else. It wasn't until my senior year of high school that I finally ignored people and embraced my looks/inner beauty. I wore whatever I wanted to wear and wore it confidently. In my eyes, I was beautiful inside and out. Being that I dealt with this as a kid, I wanted to create a brand that promotes self-love and self-confidence to help women that may have dealt with or are currently dealing with the same thing. 5 years later, I launched Pure Flawless Boutique. A women's clothing boutique offering unique styles fit for a confident women who embraces her style and inner beauty without fear of judgment."


It's important to not let anyone or anything hold you back from what you aspire to accomplish. Her past experiences molded her into the woman she is today.


"I'm 23 years old from the small town of Vance, SC. I graduated from Coastal Carolina University with my B.S. in Business Administration and have worked in retail management for many years. Since I was a kid, I always dreamed of working in the fashion industry. Originally I wanted to become a fashion designer but turns out I'm not that creative and I can't draw (LOL). But my love for fashion never died. So, in August 2019 I decided to pursue my dreams and launched Pure Flawless Boutique."


Although Pure Flawless Boutique is Dennisha's side hustle, she plans to run her boutique full time in the future. She continues to make moves everyday to prepare for that moment.


I definitely love being able to have something to call my own... It can definitely become stressful at times trying to juggle so many things. It's totally worth it though. I wouldn't trade it for anything!


Talking Business

Knowing your target audience is essential information that every business owner should have to provide the best experience for your customers and supporters. Thankfully, Dennisha is pretty clear on who her prime consumer is. Because of that, she has been able to choose pieces that she knows will attract her target audience.


"I know exactly who my target customer is and what she likes. I take into consideration her style, where she shops, her favorite celebs, and a number of other different things. I like to build fashion collections that are easy to mix and match and purchase items that can be worn interchangeably with each other. It makes shopping for clothes 100 times easier and gives her tons of outfit options. I also follow tons of fashion blogs to see what's trending for the current season and buy items based on what's hot."


Dennisha's Favorites


Fashion inspirations

Rihanna, Beyonce, Zendaya, and Yara Shahidi.


Favorite Item at Pure Flawless Boutique

This is really hard! Lol! I love everything on the site. But if I had to choose, I would say my favorite is the "Dipped in Honey" Jumpsuit. It's comfortable and is perfect for any occasion. Whether you're running errands or heading out for brunch.




Most Popular Item at Pure Flawless Boutique

Our most popular item I would say is our "Love Me Down" Top. When we released it, people went crazy! They loved it!



Sweet Savage Pick

Probably the "Boss Status" Jumpsuit because it's sexy yet classy. Not too much cleavage, hugs your body nicely, isn't too tight which makes it classy. I would pair it with our "Royalty" earrings to give it a luxurious vibe.





Stay connected with Dennisha & Pure Flawless Boutique by following @pureflawlessboutique on Instagram & Facebook.